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Drive smooth and your red cow cheers.

Akabekun is a little red cow that rides on your dashboard and nods along with your car. Every trip gets a smoothness score, so calm driving turns into a small game.

iPhone app · coming soon

Akabekun, a red cow with golden horns and a blocky cream muzzle

Watch it flinch on a real road.

These are real drives, replayed in the app. The cow moves exactly as the app moves it. Nothing was animated by hand.

Calm roadAfter a few quiet seconds it starts to smile.
A turnIt leans into the bend.
A potholeIt falls apart, then gets dizzy.
A hard brakeIt is thrown back with its eyes squeezed shut.

Mount your phone before you drive and never touch it on the road. Akabekun reacts on its own.

See exactly why you lost points.

Every trip ends with a score and a breakdown. Potholes never cost points, because the road is not your fault.

The end-of-trip screen: score 65, four penalty lines, the trip graph with colored dots and the list of brakes

  1. 01 / 04

    Read the verdict first

    One big number and one line say how the drive went.

  2. 02 / 04

    See what each habit cost

    Brakes, starts, turns and jerks each show their own penalty.

  3. 03 / 04

    Find the moment on the graph

    A colored dot marks every brake, start, turn and pothole on the trip's timeline.

  4. 04 / 04

    Tell the app which brakes you had to make

    Tap Forced? on a brake that avoided danger, and the score is recalculated.

Unlock new friends with smooth kilometers.

You start with Akabekun and Punk Robot. Four more characters open as you drive smoothly. There is nothing to buy.

Akabekun
AkabekunFrom the start
Punk Robot
Punk RobotFrom the start
Kenji
KenjiOpens with smooth km
Ducky
DuckyOpens with smooth km
Froggy
FroggyOpens with smooth km
Hana
HanaOpens with smooth km
The Trips tab: driver score 78, driven and smooth kilometers, the next friend Froggy 71 km to go and a list of trips
Know how far the next friend isThe Trips tab counts driven and smooth kilometers and shows who opens next.

Lend a friend to a friend.

An unlocked character can ride on someone else's dashboard for a few days. Akabekun and Punk Robot stay home.

  1. 1

    Pick a friend and a time

    Choose a character you have unlocked and send it away for three or seven days.

  2. 2

    Send a link

    Your friend opens it, taps Pick up, and the character rides on their dashboard.

  3. 3

    Get a postcard

    When the time is up it comes home with a stamp in its passport.

Hana's passport with the Lend to a friend button, bond level and kilometers
Open a character's passport to lend it.
The Lend to a friend sheet with Kenji, Ducky and Froggy and the choice of three or seven days
Pick the character and three or seven days.

Keep every drive on your phone.

The app is free and has nothing to sign up for.

  • No account

    Open the app and drive. There is nothing to sign up for.

  • No ads

    The only thing on the screen is the character.

  • No tracking

    The app asks for your location to follow the trip, and does nothing else with it.

  • On your iPhone

    Trips, routes and sensor data stay on the phone. Lending sends only trip numbers.

Meet the lucky red cow.

The akabeko, "red cow" in the dialect of Aizu in Fukushima, is a papier-mâché toy whose head bobs at the slightest touch. People have given it for centuries as a charm for health and luck. The "-kun" is the friendly ending Japanese mascots wear.

The Akabekun app icon: a red cow on a teal background
  • Night#000000 · the screen
  • Akabeko red#d9541e · buttons and the line under every title
  • Teal#3e7c7f · the icon background
  • Paper#ffffff · text and the main button

Jersey 10

Drive smooth, unlock friends. 0123456789

One pixel face for every number, label and button in the app.

Take the cow along on your next drive.

Akabekun is free and coming to iPhone soon.

iPhone app · coming soon ← Back to home
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